Daegu Begins to Promote the New Daegu-Gyeongbuk Airport Via Aircrafts!
First local government in Korea to promote the new airport using airplane wrap advertising
Daegu Metropolitan City will be the first local government in South Korea to start promoting the new Daegu-Gyeongbuk airport on airplanes, such as airplane wraps, in-flight tray table ads, and window media ads.
On July 24 (Sun), T’way Air’s B737 airplane wrapped with an ad for the new Daegu-Gyeongbuk airport left Danang, Vietnam, and arrived at the Daegu Airport. The plane underwent heavy maintenance and wrapping procedure at a Mongolian airport and arrived at the Daegu International Airport on that day. It will be used in various air routes from Daegu, such as the Daegu-Jeju route.
Daegu and T’way Air’s plane wrap advertisement is the first such attempt for a local government in South Korea. Using Daegu’s mascot Dodalssu (otter) on the exterior of the plane on both sides, plane tray tables, and window media, the city will promote the new Daegu-Gyeongbuk airport construction project and advertise Daegu's tourist attractions.
The plane wrap advertisements are expected to be the talk of the town, as they will act as billboards for promoting Daegu and the new Daegu-Gyeongbuk airport construction project in the air, and also generate social media content for passengers using the airport and planes. In addition, starting in August, Daegu plans to collaborate with T’way Air to hold an event linked with the plane wrap advertisement on Daegu's official social media account.
On July 5 (Tues), Daegu and T'way Air signed a memorandum of understanding to relocate T'way Air's headquarters to Daegu for the successful construction of the new Daegu-Gyeongbuk airport and for fostering a regional base airline. Moreover, they decided to cooperate going forward to develop the new airport into a hub for the south central region.