DIFACUL held through various online channels, including the official website (www.difacul.com), YouTube, and Instagram (November 23 to 29)
Daegu Metropolitan City plans to deliver a message of hope to the public and the local fashion industry, which has been stagnant due to COVID-19, through the Daegu International Fashion Culture Festival (DIFACUL). The festival will be held for seven days from November 23 to 29.
In the previous years, the festival had been held offline at various destinations in Daegu. This year, however, the festival will be held online via its website, YouTube, and Instagram, to avoid the spread of COVID-19 and help people freely participate in the event.
※ Four online channels
- Website (http://www.difacul.com/main/)
- YouTube (https://www.youtube.com/channel/UC5Ju-AgoOIm8zIefDRqUhdg)
- Facebook (http://www.facebook.com/krifi.difacul/)
- Instagram (http://www.instagram.com/krifi_difacul/)
The highlight of the festival is the local designer fashion show, which has been filmed in various tourist attractions and cultural spaces in Daegu, will be aired online through the above channels. Every day, 10 participants will be selected on a first-come, first-served basis to have a vivid VR fashion showroom experience
※ Participating designers (7) : CAHIERS, GARGAN, GAZE DE LIN, DUMATIN, MAISON DE INES, SEMICODE, CHOIBOKO
In addition, the festival will provide a platform for fashion-related companies, such as fashion apparel, bedding, glasses, jewelry, and other manufacturers and brands, will participate to promote their brands and increase their sales through real-time sales events on a Naver TV channel.
※ Online sales channel: Naver TV (http://m.tv.naver.com/difacul)
Local artists and fashion collaboration performances, talks with fashion experts and famous YouTubers, as well as “At-Home Costume Challenge,” “Pajama Fashion King Challenge,” puzzle games, and other programs will also be available for people to participate in and enjoy.
Hong Eui-rak, Daegu’s Vice Mayor for Economic Affairs remarked, “In preparation for the era of the pandemic, we hope that this fashion and cultural content-based festival that many citizens can share and enjoy will serve as an opportunity for the local fashion industry to improve and regain vitality.”