Daegu aims to establish an integrated medical tourism cluster in 2019 for mutual cooperation with Gyeongsangbuk-do
Daegu Metropolitan City announced that the city was voted No. 1 in Korea for the “2019 Medical Tourism Cluster Project” sponsored by the Ministry of Culture, Sports and Tourism. The city secured KRW 400 million funding from the central government. This is the third consecutive year for the city to have topped the list starting in 2017, and as a result the city government has secured a cumulative total of KRW 1 billion.
□ The Ministry of Culture, Sports and Tourism conducted a preliminary screening (review of applications) for the “Results of the 2018 Medical Tourism Cluster Project and the Promotion Plan for 2019” at the end of December 2018. In addition, earlier this year, six judges from the Ministry of Culture, Sports and Tourism conducted secondary survey (onsite review), visiting the Daegu Medical Tourism Information Center, leading medical organizations in the area, and major tourist attractions. It seems the city’s attractive infrastructure has captured the hearts of the judges and succeeded winning them over.
□ Daegu’s major achievements of the “Medical Tourism Cluster Project” in 2018 that were praised by the judges included: the creation of a digital medical tourism web portal, hosting of a competition to find representative medical tourism products as well as customized promotional information sessions for target countries, provision of the first Asia Pacific Anti-Aging Course, operation of a social media group (Meditor) for promoting Daegu’s medical tourism, and the establishment of 20 Daegu Medical Tourism Promotion Centers in nine countries.
□ During the onsite review, the judges were able to personally observe and experience Daegu’s medical tourism. One of the medical tourism package included visits to the Daegu Medical Tourism Promotion Institute, the backbone of Daegu’s medical tourism, and BL Cosmetic Surgery and Dermatology, a leading medical institute in Daegu, as well as to the Sky Lake, which was voted as one of the top 25 wellness tourism attractions by the Korea Tourism Organization, and Kimgwangseok-gil, which was selected as one of the 100 Korean tourist attractions. The judges explained that Daegu showed that its was fully prepared with the capacity to handle its medical tourism cluster project.
□ Having topped the list for three consecutive years, Daegu plans to solidify its mutual cooperation system with Gyeongsangbuk-do and combine medical packages and the province’s cultural tourist attractions under the vision of “Creating Korea’s best wellness medical tourism city” in 2019.
○ In addition, Daegu aims to create a major comprehensive medical tourism cluster by integrating new projects and existing projects that should be continued, focusing on attracting international MICE projects, developing hands-on wellness products that incorporate Korean medicine and the cosmetic industry, strengthening the network with foreign consulates in Korea, hosting academia-industry-government briefing sessions in cooperation with local universities (hospitals), publishing a Daegu medical tourism magazine, and operating Meditor (a social media group for promoting Daegu’s medical tourism).
□ Daegu Mayor Kwon Young-jin explained, “Daegu is a city with excellent medical infrastructure, comparable to that of Seoul. Based on our achievement of being voted No. 1 in the Medical Tourism Cluster Project for three years in a row, we will diversify the target countries to be more active in attracting medical tourists from abroad.” He added, “Daegu will take the lead in developing outstanding local medical technologies, increase the global awareness of the Medicity Daegu brand, and make the best efforts to become the medical tourism hub of not only Asia but also the world.”