Tourists name makchang (domestic tourists) and fried chicken (foreign tourists) as favorite foods!
Daegu Metropolitan City and the Daegu Gyeongbuk Development Institute announced the results of the “2017 Daegu Tourism Survey”, which was conducted to investigate domestic and foreign tourists’ satisfaction with and opinions on the types and costs of tourism in Daegu.
m The 2017 Daegu Tourism Survey was commissioned to the Daegu Gyeongbuk Development Institute by Daegu Metropolitan City and conducted over the course of one year (January-December 2017). The survey was participated in by 3,000 domestic and foreign tourists to Daegu, ages 15 or above (domestic tourists: 2,000/foreign tourists: 1,000). The survey consisted of an in-person interview with questions on the 16 major tourist attractions of Daegu (questions for domestic tourists: 21/questions for foreign tourists: 16).
m According to the survey, over 70.2% of the domestic tourists polled were visiting Daegu for a second time. Of the first-time visitors, the largest number came from Gwangju/Jeolla (51.9%), followed by Gangwon/Jeju (48.9%). The largest number of return visitors (86.1%) hailed from the Gyeongbuk area, followed by Busan/Ulsan/Gyeongnam (71.0%) and Seoul/Incheon/Gyeonggi (58.9%).
m The largest number of responses among domestic tourists regarding the purpose of their visit was leisure/entertainment/vacation (61.4%), followed by visiting a friend/relative (14.5%), shopping (5.6%), and business (5.4%).
‒ An analysis of purpose of visit by region showed that visitors from Gyeongbuk mostly visited Daegu for shopping and/or beauty/health reasons. The largest number of responses for visitors from other regions was as follows: leisure/entertainment/vacation (Busan/Ulsan/Gyeongnam), business or visiting a friend/relative (Seoul/Incheon/Gyeonggi).
m Among the foreign tourists surveyed, those from Chinese-speaking countries showed the highest re-visitation rate (43.8%). This was followed by tourists from Japan (23.9%), Europe/US (21.2%), Southeast Asia (5.7%), and other countries (5.4%). In terms of the type of visit, a majority of those surveyed were independent tourists (78.2%), followed by group tourists (20.9%) and air-tel tourists (1.0%)
m The majority of foreign visitors entered Korea via the Daegu International Airport (47.6%) and the Incheon International Airport (29.3%). Tourists from Chinese-speaking countries (56.8%) and Japan (82%) tended to enter Daegu via the Daegu International Airport, while Southeast Asian (40.4%) and European/American (84.4%) tourists mostly entered Daegu via the Incheon International Airport.
m The purpose of visit for the largest number of foreign tourists was leisure/entertainment/vacation (55.9%), followed by visiting a relative/friend (12.2%), business/work-related (9.7%), and education (5.6%).
‒ While tourists from Hong Kong/Taiwan mostly named leisure/entertainment/vacation as the purpose of their visit, those from Japan and the US named visiting a friend/relative or business/work-related as their purpose of visit. Tourists from Chinese-speaking countries listed education as the primary purpose of their visit.
m As for top tourist attractions, the largest number of domestic responses named Dongseong-ro Street/downtown Jung-gu as their top tourist attraction (31.3%), followed by Kim Gwangseok-gil Street (28.3%), Seomun Market (night market)(25.3%), and E-World (17.7%). Among foreign tourists, Dongseong-ro Street/downtown Jung-gu gained the highest number of responses (48.4%), followed by Seomun Market (night market) (38.2%) and E-World (25.2%).
‒ The top 10 attractions visited by foreign tourists included many of Daegu’s most representative tourist attractions. With the exception of Palgongsan, most attractions were located inside the city.
m For a question on the “most memorable food experienced in Daegu,” the highest number of responses by domestic tourists was makchang (24.3%), followed by gopchang (22.4%), Dongin-dong jjimgalbi (14.5%), and dakttongjip (7.0%). The highest number of responses by foreign tourists was fried chicken (13.6%), followed by samgyeopsal (12.1%), bulgogi (11.5%), and Dongin-dong jjimgalbi (9.3%).
‒ Favorite Daegu foods per country of residence for foreign tourists were as follows: fried chicken and Dongin-dong jjimgalbi (Chinese-speaking countries), bulgogi and Dongin-dong jjimgalbi (Japan), and samgyeopsal (Southeast Asia, US/Europe).
m The average amount spent per person in travel fees was KRW 113,000 for domestic tourists, with clothing taking up the highest percentage. For foreign tourists, the average amount spent was KRW 640,000, with tourists from Chinese-speaking countries spending approximately KRW 846,000—over double the amount spent by Japanese tourists (KRW 415,000). For foreign tourists, a majority of these funds was spent on food (55.1%) and cosmetics/perfumes (52.4%).
m The overall satisfaction level expressed by domestic tourists was relatively high at an average of 4.0 (on a five-point scale). While the average score for certain categories (public transportation, attractiveness of tourist attractions, friendliness of tourism industry employees, friendliness of Daegu citizens) was quite high at 3.9, the average score for accommodations and tourist information services was a bit lower at 3.7.
m The average satisfaction level expressed by foreign tourists was also quite high at 4.2. Categories like restaurants/shopping and friendliness of Daegu citizens each had an average score of 4.2, with lower scores for tourist information services and travel costs (3.9 each) as well as language/communication (3.6).
m Director Han Man-su of Daegu City Hall’s Culture, Sports & Tourism Bureau said, “The 2017 survey has helped us establish a strategic framework for Daegu tourism in order to quickly respond to tourism trends and prepare the city of Daegu to enter the ‘10 million tourist’ era. We will be using the results of this survey to improve tourism resources, improve accessibility for tourists, and develop tourism marketing strategies that are specific to each type of tourism format and country.”