○ Established by the Daegu Metropolitan Government in 2011 and operated by an institution specializing in hospitality training, the annual “Friendly Restaurant” designation was created to promote a friendly image of Daegu to tourists and solidify the city’s reputation as a host city of various large-scale events.
○ This year, after a thorough evaluation of previously designated restaurants and those recommended by governors, district mayors, and related organizations, 51 restaurants met the requirements for designation as “2016 Friendly Restaurants.”
○ The evaluation, commissioned by the government to an institution specializing in hospitality training, was conducted from October 14 to November 20. A total of 25 men and women in their 20s to 50s participated in the evaluation, using the “mystery shopper” method to ensure that the restaurants treated evaluators the same as they would regular customers.
○ The evaluation consisted of two parts: a quantitative section comprised of 28 items (with each item graded on a five-point scale) and a qualitative section. Based on the results of the evaluation, of the 52 designated “Friendly Restaurants” from the previous year, 14 restaurants had their designation revoked, while 38 others retained their designation. Thirteen new restaurants that received high hospitality scores were newly designated “Friendly Restaurants”, for a total of 51 “Friendly Restaurants” in the year 2016.
○ The 28 items of the quantitative section of the evaluation were grouped into four main categories: 1) initial launch, greeting/directing of customers to seats, convenience of payment, and customer send-off (7 items); 2) convenience of ordering food and presentation of food (7 items); 3) service and care of customers (9 items); and 4) cleanliness and overall store management (5 items). Each item was scored using a five-point scale. After the scores for the evaluated restaurants were converted to a 100-point scale, the total average score was an 82.6, indicating a relatively high degree of customer satisfaction. However, there was a significant gap between the restaurants with the highest and lowest scores.
○ Director Kim Young-ae of Daegu’s Public Health & Welfare Bureau said, “We now welcome an average of 10 million tourists to Daegu each year. To cultivate as many excellent restaurants as possible, we must continue to work closely with districts, counties, and organizations in the food service industry to improve the cleanliness and hospitality of the city’s restaurants.”